With Snackex coinciding with Euro 2024, Hügli created mixes inspired by familiar dishes from the participating European countries, while Euroma showcased ‘crazy’ flavors that took snackers into new realms.
With Euro 2024 and the Paris Olympics just weeks away, Europe is gearing up for a spectacular summer of sport. But how do major sporting events impact food and beverage trends and how does the industry get involved?